With the issuance of security tokens, your company can raise capital worldwide and increase liquidity. Performing an STO is relatively inexpensive, making it attractive for all types of companies. Smart contracts on blockchain technology make intermediaries superfluous. Autradety is happy to help you with the implementation and marketing of security tokens.
STO PROCEDURE COMPANIES
PHASE 1 SELECTION PROCEDURE
We investigate completely free of charge whether a security token offering is suitable for your company.
To gain insight into your wishes, we ask you to complete a questionnaire. A security token specialist will contact you to discuss your answers.
Determine how much capital you want to raise and in which areas you need help. The work of a STO can be subdivided into marketing, technology, legal and customer service.
We analyze free of charge whether an STO is feasible. An STO lawyer examines the options for structuring your STO; an STO marketer conducts a competitor analysis.
Autradety offers three packages at a fixed price. In our proposal we advise which package suits you best. We provide you with a schedule and an overview of all delivery specifications.
PHASE 2 pre-sto
Everything is made ready to start with your STO.
One of our STO lawyers implements the legal structure of the STO. He provides all legal documents and determines the value of your security tokens.
We prepare a white paper. This is a document that describes how the publisher of an STO solves a specific problem. The aim is to provide investors with information that is used to make a decision.
Our developers generate your security tokens through a smart contract. They will also develop a professional website based on Wordpress.
Accredited investors are sent to your website based on a marketing promotion plan. The goal is to have them registered on the whitelist of your STO.
PHASE 3 sto
Your security token is being launched.
Based on the whitelist, it is determined who can buy your security tokens. After signing an investment contract, the selected parties must pay the investment amount.
After payment, the investors receive their security tokens. The issue date is set out in a smart contract before the start of the STO.
During the STO, a customer service must be available 24/7 to answer investors' questions. Provide support via e-mail, chat, social media and forums.
The value development of your security tokens is determined by supply and demand. To generate liquidity, we help you with the listing of security tokens on regulated trading platforms.
PHASE 4 POST-sto
Your financing needs have been met. We offer support for everything that comes after the STO.
With the raised capital you can continue to develop your product. It also allows you to expand your organization.
Keep your investors informed of the latest developments. Stay available for questions and feedback.
Set up a help desk where people can ask questions about your product 24/7. Email, chat and social media are the most popular service channels.
Post STO marketing
Increase your brand awareness and promote your product with marketing activities that take place after the STO.
When issuing a security token, many legal matters are involved. An STO lawyer helps you to structure your Security Token Offering and to identify the risks. He advises on the best jurisdiction to raise your intended capital and takes care of all necessary documents and licenses. The Autradety legal team offers support at an American and European STO. Due to our international cooperation with authorities and industry peers, we are always aware of current legislation and regulations. With an STO according to the guidelines you gain investor confidence.
For the valuation of security token offerings, Autradety has an experienced team of tax specialists and business analysts. There is no standard way to determine the value of a security token. Various factors underlie the valuation. We can divide these factors into two types: crypto and assets (assets of a company).
A white paper is a document that describes how the publisher of an STO solves a specific problem.
The aim is to provide investors with information that is used to make a decision.
An Autradety whitepaper contains five parts:
A whitepaper always starts with a problem. It may be a problem that is being experienced at the moment or in the near future. The whitepaper contains a detailed explanation of the problem and the pitfalls that go with it.
A solution to the problem is proposed in a detailed step-by-step plan. It also answers the general questions that investors might ask.
The problem is solved with a product. This section contains an extensive product description with all specifications and the infrastructure behind it.
Investors want to know how their money is spent. This section explains how the product is marketed using a roadmap.
An introduction to the people behind the STO. A knowledgeable and experienced team will attract many potential investors.
Marketing and promotion is an essential part of your security token offering. The more accredited investors are reached, the greater the chance that your required capital will be raised. Our STO marketers have all the knowledge to realize your objectives together with you. We think out-of-the-box and are specialized in all marketing channels. We also have a strong network of accredited investors at our disposal that we can offer your security tokens. An STO marketer from Autradety works in two steps towards the intended result.
Step 1. Prepare Marketing and promotion plan
Every STO requires a unique marketing approach. As soon as we have determined your objectives together with you, we make a customized marketing and promotion plan. This plan contains eight components:
- Writing press releases
- Target audience
- Competition analysis
- Content strategy
- Social media strategy
- Guerilla marketing strategy
- Listing strategy
Step 2. Perform STO Marketing
Autradety can fully undertake the implementation of the STO marketing or partially relieve you. The activities include:
- Distribution of press releases
- Taking care of social media content
- Manage social media channels
- Email marketing
- Marketing automation
- Personal contact Angel investors
OUR SECURITY TOKEN SERVICE FOR COMPANIES
Autradety has all the required knowledge in-house to satisfy your needs. We assists your company for a fixed fee with the launch of your STO. If we raise the intended capital we charge a success fee of 5%. We have all the required knowledge in-house to satisfy your needs. Depending on your business, objectives and market, we advise you on the package that suits you best.
After the intended capital has been established, the POST-STO phase starts. You will continue to develop your products and services and you must keep your investors informed. In this phase we can continue to support you for a fixed price per month.